What is a Search Engine?
You know them best as Google, Yahoo, and Bing. The primary goal of a search engine is to find, categorize, and rank all the websites on the internet. They do this by sending programs known as “robots” on to the internet to search everything from the wording on a website to the picture names on a website. The robots compile the information gathered from the websites on the internet and rank the websites by the elements deemed most relevant.
What is Search Engine Optimization (SEO)?
Getting a website is the first step, not the last.
Search Engines Optimization (SEO) is the art and science behind ensuring that your site is ranked high by the robots send forth by the search engines. This process embeds information, uses strategic linking, and paid listing advertising to increase the importance of a website. The website is now fully optimized for the search engines to rank it as consumers search for products and services.
Why do you need SEO?
You have to be found!
Once upon a time, when the internet was young, you could simply make a website and consumers could find that website. That fairy tale has come to an end with the explosion of websites and social networking sites over the past five years. As more people and companies develop and promote websites it is becoming important to ensure that you have the ability to be found. If you cannot be found through a normal search of your industry and region than you need help to ensure that people can find you. Without help your website will continue to be lost in the millions of websites now online.
How SEO will help your Company?
Increase your profits now!
Search Engine optimization will help your company by:
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Increasing your ability to be found on the internet
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Increasing consumer traffic to your website
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Increasing your conversation rate online
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Increasing your ability to gather information on your consumer base
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Increasing your top line growth